Arqiva has announced the launch of The Jewellery Channel and Propeller TV on the Connect TV platform.
Connect TV allows broadcasters to combine content delivered on the terrestrial broadcast network alongside IP delivered content and present it on a single channel number from the Freeview EPG.
Both The Jewellery Channel, an auction-style home shopping channel and online retailer, and Propeller TV, a premium culture and entertainment channel aimed at the UK’s Chinese community, will be available from this month.
Commenting on the launch, Russ Armstrong, director of Hybrid TV, Digital Platforms at Arqiva said: “Content providers are looking for seamless ways to reach and engage with the growing connected audience and Connect TV does just this. Ahead of the Christmas period these new channels will be able to serve their audiences with richer and longer lasting content.”
Colin Wagstaffe, MD of The Jewellery Channel, added: “We are very excited to be launching on Connect TV. We are always looking at ways to increase audience engagement, improve access and enrich our content across multiple platforms. Connect TV affords us this opportunity and we very much look forward to working with them.”
Andy Ye Ceo, from Propeller TV, said: “We are delighted to be extending Propeller’s influence and broadcast footprint beyond the subscription distributors, and into digital TV with Connect TV. Not only will we be accessible to a wider UK audience but the use of internet works well for our youthful business in the digital era, where we aim to make our programmes available to anyone anywhere anytime.”