4oD is the latest terrestrial catch-up TV service to launch on the Now TV Box.
The Channel 4 platform has also been added to the Roku TV box in which Sky has a strategic investment.
4oD is adding over 3,000-hours of content to the Now TV box at no additional cost. With an Entertainment Month Pass customers can enjoy ten of the UK’s best pay TV channels including Sky Atlantic, Fox, Discovery and Comedy Central live and on demand with TV Box Sets and Catch Up TV.
Gidon Katz, Director of Now TV, commented: “The Now TV Box provides millions of people with the opportunity to transform their regular TV into a Smart TV for less than a tenner. There is now even more to watch. The launch of 4oD means the Now TV Box delivers an even bigger choice of on-demand TV. It’s available alongside flexible pay-as-you-go access to must-see sport, the latest movies you missed at the cinema and the TV shows everyone’s talking about. Offering convenient, contract-free access to such outstanding content, it’s no wonder that Now TV Boxes have been flying off the shelves.”
Laurence Dawkin-Jones, Director of Commercial and Business Development at Channel 4 added: “Bringing 4oD on the NOW TV Box represents the latest device launch in a busy year for Channel 4 that has seen us extend our content reach to many new platforms. We’re always looking for new places we can ensure our viewers can enjoy our popular on-demand service, and are delighted to add this to the portfolio.”
