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BT to run low cost path to YouView

November 22, 2013 11.44 Europe/London By Julian Clover

BT says that it will use its low-cost Plusnet brand to launch a low-cost offer for the YouView broadband platform that will compete with TalkTalk.

From what was effectively a standing start, TalkTalk has secured 500,000 TV customers – more than BT has moved to YouView.

“If you want to be a scale player in the broadband industry, you have to have a triple-play offering,” chief executive Gavin Patterson, told the Financial Times “Providing a TV alternative?.?.?.?for Plusnet is definitely part of our plans.”

Plusnet started life in 1997, based in Sheffield, South Yorkshire. It floated on the alternative investment market in July 2004 and was acquired by BT three years later, though still operates independently.

Plusnet also operates the Metronet brand in the UK.

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Filed Under: Newsline, Top Story Tagged With: BT TV, Plusnet, TalkTalk, YouView Edited: November 25, 2013 11:44

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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