OTT is now well established in the UK, with 49% of consumers viewing such content in addition to a cable or satellite subscription.
Furthermore, said Ed Lee, VP content acquisition, of the streaming media provider Roku, there will be 120 million OTT devices in the UK by the end of 2017.
Lee added that Roku, which is currently present in the UK, Republic of Ireland, Canada and the US, has no plans to expand to other markets in 2014.
He also said that Roku sees itself more as a platform than hardware.
Indeed, it has “invested 150 man years of software development into developing a sustainable streaming platform.”
Roku lists Tesco, Amazon, Asda, Currys, Staples, Argos and Maplin as its distribution outlets in the UK, where it currently offers viewers 650 channels.
It also has a close working relationship with BSkyB, which holds a minority stake in the company.
In the US, Roku works with Time Warner Cable and Dish Network.
