The BT Sport digital app has already been downloaded over one million times and is used by 700,000 customers, according to Jerome Tassel, TV architecture and security director, BT.
Asked about the red button and blue button, in the latter case to go between platforms, he said that BT would probably make more channels available.
Moreover, it now has multiscreen for sport and is looking to see if it can also be used for other services.
Tassel in addition said that BT plans to offer more OTT services in the future.
