The Russian national commercial broadcaster CTC Media has appointed Lilia Omasheva its chief of operational efficiency and organisational development, effective December 2.
She will replace Konstantin Khachaturov, who has decided to leave the company.
Omasheva was executive director of the United Company Afisha-Rambler, from May-November this year, and executive director of Rambler Internet Holding and Sup Media.
Previously, starting from autumn 2007, she was executive director for Sup Media, as well as Gazeta.ru and +Sol, which form part of the company.
Before that, she worked five years in the advertising industry as financial director and then executive director of BBDO Group Russia.
Before joining advertising, she held a series of key positions at Coca-Cola Russia.
Commenting on the appointment, Yuliana Slashcheva, CTC Media’s CEO, said: “The company is developing quickly, we are moving towards diversifying our business, and we are exploring new sources of profit and monetisation models. As we move, it is especially important for us to not only maintain the business’ high performance and profitability, but to also constantly analyse opportunities to optimise our movement. Lilia is one of the strongest operating leaders on the market and I am happy that she accepted our offer to take the position of chief of operational efficiency and organisational development. One of Lilia’s most important tasks will be to centralise management of the company’s key business functions.”
Omasheva added: “I am happy to join this team of professionals and like-minded associates. CTC Media has demonstrated for a long time amazing indicators for operational efficiency, some of the best in the industry. The Company is dynamically developing and adapting to the new conditions in the changing world of media. I hope that my experience will help CTC Media secure its leading position in the market.”
