UPC Austria has begun to carry edutainment programmes made by English Club TV in its VOD offer.
Commenting on the development, Andrew Semchenko, CEO of English Club TV Ltd, said: “Our multinational team follows the strategy to expand the territory of broadcasting. We are happy that this summer finishes with signing a contract with UPC Austria.”
He added: “This is not only the beginning of a new academic year, but also the start of the new television season in autumn. According to the statistics provided by the Austrian Federal Ministry of Education, every 7th student in Austria studies in English. I believe that our programmes help to overcome the language barrier and make learning of the English language interesting and fascinating for more and more people. I think that our programmes will be useful for pupils, students, teachers of English, businessmen, travelers etc. And I am persuaded that all the little viewers and their parents will enjoy our kids’ module that was developed to help children learn English in a fun way and develop their creative potential.”
English Club TV and ECTV are brands of English Club TV Group, which encompasses a number of production, education and distribution companies that operate worldwide in the field of English language teaching.
English Club TV is available in Europe, Asia and Africa and has a HD version, launched in November 2012.
Liberty Global-backed UPC is meanwhile the leading cable operator in Austria.