NOW TV is ramping up the competition against Netflix and Lovefilm with a suite of entertainment channels in a new pay-as-you-go service.
The BSkyB-backed streaming platform is introducing the NOW TV Entertainment Month Pass with ten channels: Sky 1, Sky Atlantic, Sky Living, Sky Arts 1, Discovery, MTV, Comedy Central, GOLD, Disney and FOX.
It has set an introductory price of £4.99 per month.
Gidon Katz, Director of NOW TV, comments: “Millions of people can now go online to watch some of the best entertainment channels, including Sky 1, Sky Atlantic and Comedy Central. NOW TV offers pay-as-you-go access to brand new episodes of home-grown British shows and the biggest and best US series for anyone with broadband.”
The NOW TV Entertainment Month Pass is available from today on the NOW TV Box, PS3, Roku, Macs and PCs. Other supported devices will be introduced as part of a phased roll out over the coming months including iPhone, iPad, selected Android smartphones, Xbox, LG Smart TVs and selected LG media devices. Customers are able to register four devices at any one time.
Earlier this month NOW TV reduced the monthly cost of its ongoing movie subscription from £15 to £8.99, bringing it closer to its OTT rivals Netflix and Lovefilm Instant.