Interactivity has provided Portugal Telecom with an important learning curve, according to Vera Vinto Pereira, MEO-TV service director.
According to Pereira, MEO was launched in 2008 as a triple play service, offering a number of advanced services including HD and VOD.
Its share of the triple play market trebled in the first four years and at the beginning of this year it became a quad play service.
Today, MEO has 1.2 million customers. Its OTT offer MEO GO has two dimensions, namely at home and everywhere.
Multiscreen at home is a pay-TV aggregator, while outside the home the service offers mobility, which is something the company feels it can monetise.
Companion screens meanwhile have a remote control app or a second screen content specific app.
Pereira said that there had been 600,000 downloads so far of the multiscreen@home and @anywhere app, with there being 1 million sessions per month.
She added that in the case of companion experience, the company had started on the TV screen.
It has a billing relationship with its customers and this makes micropayments possible.
The company has learnt that what works on the TV screen will work on the companion device. It has also moved the companion experience to second screen devices.
