• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Russia not ready for Netflix

October 18, 2013 10.49 Europe/London By Chris Dziadul

Lifestyle Popcorn NetflixRussia is not currently a good prospect for Netflix and is unlikely to be so for at least the next 3-5 years, according to Egor Iakovlev, CEO and founder of Tvigle, the country’s leading legal online video company.

Speaking to Broadband TV News at a special media event in London, he said that there are currently a number of factors that would make Russia a difficult market for Netflix to operate in.

Firstly, there is no established habit for paying for channels like there is in the US, where the cable market is over 50 years old.

Secondly, there is a wide selection of FTA channels in Russia and the quality of the programming they show is high.

For instance, feature films often air on main channels only a couple of months after their theatrical release.

Thirdly, there is a high level of piracy in Russia, though this is being addressed by new legislation that is already having an effect.

Iakovlev said that idea of the scale of piracy in Russia can be gauged from the fact that of the 10 billion streams in Russia only 1 billion are from legal sources and two billion from semi-legal sources, the latter of which include YouTube, with the remainder from pirated sources.

Since its enactment in August, the new anti-piracy legislation has already led to the closure of over 50 pirate sites.

Tvigle was launched in 2007 and has a 20% share of unique monthly viewers. It has over 7,500 partner websites and a unique advertising network and had an audience of 10 million as of April this year.

Tvigle also has content partnership agreements with the BBC, Fox International Channels, Disney Channel, CTC Media and Central Partnership.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Central & East Europe, Editor's Choice, Newsline, Top Story Tagged With: Netflix, Russia, Tvigle Edited: 21 October 2013 11:26

Avatar photo

About Chris Dziadul

Latest News

  • MultiChoice planning revamp of DStv service
  • Eutelsat confirms UK involvement in capital increase
  • Broadcasters confirmed for Ligue 1 football coverage
  • DVB releases findings from Film Grain Synthesis study
  • TVP VOD reports large increase in linear channel streaming

Most Popular

  • Disney+ and ITVX agree reciprocal content share 
    Disney+ and ITVX agree reciprocal content share 
  • Macron announces UK support for Eutelsat
    Macron announces UK support for Eutelsat
  • Sky adds new rewards to loyalty programme
    Sky adds new rewards to loyalty programme
  • Sky Broadband becomes UK’s fastest service
    Sky Broadband becomes UK’s fastest service
  • Broadcasters confirmed for Ligue 1 football coverage
    Broadcasters confirmed for Ligue 1 football coverage
  • Max makes transition to HBO Max
    Max makes transition to HBO Max
  • Roku launches What to Watch
    Roku launches What to Watch

White Paper

Eutelsat planning capital increase to become European Starlink

The French state has bolstered its take in Eutelsat as part of a €1.35 billion capital increase. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.