Speaking at PIKE 2013, Davide Crestani of Nielsen Media Research said that while Netflix users in the US did so via PCs, the figure was a much higher 81% in the case of Hulu users. Users also tended to access Netflix much more via game consoles (26% v 4%), Blu ray (14% v 5%) and other devices than Hulu users.
Other findings in the Nielsen studies, focused on the US, included that viewers on average access content for an average of 39 hours a week across TV, online and mobile.
They also found that TV still dominates video viewing, accounting for an average of 159 hours a month in Q2 this year.
This compared to 6 hours 28 minutes for laptops and 5 hours 45 minutes for smartphones.
Looking at time shifting, the studies found that 1% of cable viewers did so by more than seven days.
Other findings confirmed that viewers aged 18-24 tended to use TVs much less after buying a tablet than those aged 25-54 who also did so. They also showed that VOD services are becoming increasingly popular in the US, with availability having risen from 38% of households in 2008 to 60% this year.