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Survey: Smart TV the most important device for operator revenue

October 15, 2013 11.50 Europe/London By Julian Clover

Philips-Smart-TV-2012Smart or connected TVs are the most important devices for an operator’s future content revenue, according to new research from Irdeto, conducted at IBC 2013.

The vox-pop style survey confirmed that many in the industry see OTT entrants as the biggest threat to broadcasters and pay TV operators.

A significant 41% of respondents saw Smart TVs as being crucial to an operator’s future strategy – there is already development in this field through CI Plus – with 33% identifying tablets as the most important device for revenue growth.

“The trend research we conducted at IBC only underscores the increasing importance of compelling multi-screen services,” said Godert Burghard, VP Marketing, Irdeto. “Broadcasters and operators must move from the experimentation stage and focus on the multi-screen experience, as that’s what really drives revenue and loyalty. They must also not forget about the threat of piracy, which requires a blended approach encapsulating content windows, geographic availability and consumer education.”

A potential disconnect emerged amongst respondents regarding the multi-screen priorities of operators and what is desired by consumers. Live sports streaming and a consistent cross-device user experience are what respondents felt was most in demand by the consumer, with 24% of respondents choosing each of these options. While only 9% of respondents felt that consumers wanted personalized recommendations most.

26% indicated that personalization was most desired by operators from their multi-screen vendor.

Just 20% cited piracy as the biggest threat to broadcasters and pay-TV operators, whereas 53% were more worried about new OTT entrants.

A total of 93 responses were collected over the course of the event.

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Filed Under: Editor's Choice, IBC Special, Newsline Tagged With: irdeto, Smart TV Edited: October 16, 2013 09:58

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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