OTT service Divan.tv is making its multiscreen Russian-language service available for 300 million Russian-speaking audiences worldwide.
A subscription to the service costs $9.99 (EUR7.37) per month and includes 60 Live streaming TV-channels and VOD in one single package.
Divan.tv is the first and only Russian language service on smarts TV worldwide (LG, Samsung, Philips, Sony, Panasonic), Roku, and tablets (Android, Apple iOS).
“We are happy to introduce TV Everywhere concept (Smart TV, STB, tablets, laptop) for all our audience worldwide. We plan to serve up 2 million customers in upcoming 3-4 years,” said founder of divan.tv and managing partner of AVentures Capital Andrey Kolodyuk.
For winning on these 200 foreign markets, divan.tv will spend millions of dollars, however planned to reach breakeven point in 2.5 years according to Andrey Kolodyuk.
Due this changes Ukrainian Divan.tv will open head-offices in the US (California) and Russia (Moscow) with the R&D department and representative office remaining in Ukraine. Divan.tv was founded in 2009 and has developed own proprietary OTT middleware. Since its launch in Ukraine last year the company has attracted 125,000 users for their freemium and premium subscription paid services.
