TVP now has 160,000 HbbTV users a month, according to Wieslaw Lodzikowski, the public broadcaster’s director of technology.
Speaking in a panel discussion entitled Interactive Television: How to reach and engage audiences, he added that this figure compared to 1,500 when it launched its first hybrid apps 15 months ago, initially for Euro 2012.
According to Lodzikowski, TVP’s strategy is one of educating viewers and making them interactive.
However, to do so requires it to find out as much as possible about them and this was not always welcome, with some believing they were being checked to see if they had paid their receiver licence fees.
Lodzikowski also spoke highly of the HbbTV service being developed by TVP’s Spanish counterpart RTVE and the fact that some of its elements have been developed specifically for kids.
