The second screen is now playing an increasingly important role in Poland, with 73% of viewers using it while watching TV.
Although this is not much lower than in the UK (75%) and US (77%), there are some important differences between the three markets, according to Jacek Kobierzycki, general director of the Toya Group, one of Poland’s leading cable operators and host of this year’s PIKE conference and exhibition.
For instance, laptops are the second screen of choice in Poland (69%), followed by smartphones (48%) and tablets (16%), due to the still relatively low penetration of the latter two.
Kobierzycki said that the decision operators have to make in the second screen space is whether to watch developments or become an active participant in them.