TV Everywhere OTT service Magine has signed a Europe-wide deal with the major Smart TV manufacturers LG Electronics, Panasonic, and TP Vision (for Philips TV).
Magine is currently available in Sweden and in closed beta in Germany and Spain with other countries due to be announced soon.
The agreement with the three smart TV manufacturers will bring live streaming channels from the cloud directly to the TV sets.
“We are very pleased to have several of the market’s most important TV manufacturers – LG Electronics, Panasonic, and Philips – as cooperating partners,” said Mattias Hjelmstedt, CEO of Magine, in a statement.
“Thanks to their confidence in us, Magine’s Smart-TV app will now be accessible to a wider audience than ever before. We’re certain that Magine will enhance what Smart-TVs already offer, enabling users to discover a totally new kind of viewing experience.”
Beyond offering a comprehensive range of channels in one easily navigable form, users of Magine’s Smart-TV app can connect or “pair” their smartphone or tablet with their television set via a QR code. The mobile device can then serve as a remote control or as a second screen, allowing viewers to read background information about the currently running film or to share comments about TV highlights with friends via social media.
Magine is already available as an app on Samsung smart TV sets. In Sweden, LG TV sets also have access to the Magine app.
