Viacom International Media Networks (VIMN) has launched its fully owned and operated service in Russia with the re-launch of MTV.
The news was announced by David Lynn, EVP and managing director, VIMN UK and marks a major milestone in VIMN’s 15-year history in the market.
Previously operated under licence, the new-look MTV brings VIMN’s portfolio of owned and operated channels in the Russian market to 11.
MTV Russia in available in both SD and HD through local distribution partnerships with Rostelecom, NTV Plus and Megafon. The channel will be available via basic tier packages to more than 2.3 million households across the country.
“Russia is a high growth market and key investment priority for VIMN, and the launch of our first-ever owned and operated MTV main channel, together with the success of Nickelodeon and Paramount Comedy, not only demonstrates our commitment to the market, but is also testament to our Moscow and London-based team’s vision and dedication,” commented Lynn.
“It’s fitting that as we celebrate 15 years in the market, Russian audiences are able to enjoy our three powerhouse global brands – MTV, Nickelodeon and Paramount Comedy – as truly authentic, globally aligned channels.”