Ericsson has deployed the world’s largest Content Delivery Network (CDN) for Rostelecom, the leading Russian telco, serving 30 major cities across the country.
The network has a capacity of more than 1 terabit per second and will serve Rostelecom’s 9.2 million broadband customers. Ericsson says the design and integration of the CDN is groundbreaking both in terms of its capability and geographic span.
Rostelecom is looking to address the increasing take up of online video and growing popularity of over the top services. In using the network consumers will see improved video quality with a reduced load time and buffering.
Olga Rumyantseva, Rostelecom Executive Director and Director for Corporate and Government Segments, said in a statement: “With competition between content providers at an all-time high, quality and speed of delivery to consumers has become a critical differentiator. Our ground-breaking CDN will ensure we can quickly reach consumers with the best quality – including HD and 3D formats – without delays or interruptions. This guaranteed quality of experience is especially important to content providers who want to ensure customer satisfaction and foster brand loyalty.”
Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, said the solution was designed to scale alongside the growth in network traffic. Speaking at the IBC 2013 Ericsson press briefing, he said Ericsson was not going up against the international companies. “We are not competing with operators that have global CDNs. But integrating them into the system.”
Anebygd added that CDN’s would form an increasingly important part of the service offer for the mobile provider. In its mobility report, Ericsson had predicted a 12 fold rise in mobile data.