Viaccess-Orca Stand 1.A51.The protection and enhancement of content services vendor Viaccess-Orca will address what it considers the key challenges facing the pay-TV industry.
These include the need for effective anti-piracy security, TV Everywhere (TVE), and hybrid television, so that broadcasters and content service providers can securely deliver an immersive and engaging experience to users on any screen.
Viaccess-Orca will use IBC to introduce a new hybrid television solution that combines its HbbTV platform and Embedded Conditional Access System. Designed to simplify the transition from analogue to digital, the new solution ensures a high level of content protection via cardless security while providing an unmatched layer of interactivity guaranteed to increase viewer engagement. Using the turnkey platform, broadcasters can significantly extend their traditional broadcast services without investing in a new backend solution to protect their revenue streams and increase ARPU.
Built on top of the company’s Embedded CAS, Viaccess-Orca’s hybrid TV solution enables content service providers to seamlessly deploy services such as over-the-top, VOD, catch-up TV, e-news, shopping, and more. Leveraging the HbbTV standard, providers can offer next-generation EPG and social TV services, connected TVs, and control set-top boxes via a single, web-based user interface. The scalable solution can handle thousands to millions of subscribers, easily adapting to an operator’s specific business requirements. A wide variety of business models are supported, including subscription-based, prepaid, and pay-per-view.
Viaccess-Orca will demonstrate the latest enhancements to its end-to-end multiscreen TV Everywhere (TVE) solution, which features a new user interface, through which subscribers can easily discover compelling applications and television content. Demonstrated on a variety of devices including an iPad, Android tablet, and of course a good old TV screen.
The TV Everywhere demo will also highlight Viaccess-Orca’s COMPASS content discovery platform and DEEP (Data Enrichment and Engagement Platform). COMPASS provides operators with a complete platform for reporting, analytics, and control of content discovery. Relying on a combination of sophisticated algorithms, it offers subscribers personalised content recommendations, optimising the television experience. Through DEEP, operators can generate enriched metadata and offer users additional content related to what they’re already consuming. This enables operators to support new business models such as targeted advertising and branding. DEEP content is presented in a unique magazine-style format, which is populated automatically.
DEEP will also be shown as a stand-alone demonstration on a handheld tablet device, synchronised with the TV screen. Through an intuitive user interface, DEEP enables television viewers to browse thousands of unique digital magazines about movies, TV shows, actors, and themes related to the video content in the provider’s catalogue or programme guide. After automatically identifying the most engaging topics related to the content, DEEP presents it in a familiar, user-friendly, magazine-style format that is viewable on tablet devices for an unparalleled second-screen television experience.
DEEP supports the entire television experience, from the discovery process prior to viewing TV content, through the interaction and engagement stage while viewing, and finally to the exploration phase once the programme is over, enabling service providers to deliver targeted advertising content to viewers and increase their revenue streams.
Viaccess-Orca is also taking the opportunity to present a new anti-piracy platform to help content service providers protect their TV services, in a multi-service, multi-network environment. It helps to discover new forms of piracy on a variety of platforms, by providing smart analysis of pirated content. The platform includes a suite of services targeting live event monitoring, such as major sports matches and reality shows, monitoring VOD content on third party sites, monitoring illegitimate peer-to-peer activity, and managing website black lists for content service providers.