Modern Times Group (MTG) has extended the exclusive TV broadcasting rights to the Barclays Premier League in Estonia, Latvia and Lithuania on all platforms for this and the following two seasons.
The rights include exclusive coverage of all 38 rounds of the Barclays Premier League each season.
Approximately 100 matches will be broadcast with local commentary on the premium pay-TV sports channel Viasat Sport Baltic.
MTG will also get access to additional programmes featuring highlights, profiles and analysis.
MTG has broadcast the Barclays Premier League in the Baltics since the start of the 2010/2011 season.
The rights have been acquired from Saran Holding, a leading Turkish business conglomerate, which is active in a broad range of sectors including media and sports.
MTG also holds the TV broadcasting rights to the Premier League in Sweden, Denmark and Bulgaria.
Commenting on the development, Jørgen Madsen Lindemann, president and CEO of MTG, said “The Barclays Premier League is the best domestic club football competition in the world, and we are very excited to be able to continue offering it to our viewers in Estonia, Latvia and Lithuania. Our portfolio of premium sports rights in the Baltics is unrivalled and the new agreement cements our position for the next years to come.”
The current season of the Barclays Premier League started last Saturday, August 17.
