Roku is leading Apple TV in usage for US households, according to a survey by Parks Associates.
The total number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013.
In the report Connected TV: Trends and Innovation, the firm notes 37% primarily use a Roku compared to 24% that use an Apple TV.
Parks Associates analysts predict the number of connected TV devices sold worldwide will reach 330 million annually by 2017, almost double the number to be sold in 2013. Average product prices will decline over this time, but annual sales revenues will increase almost 100% by 2017 as more households buy smart TVs, gaming consoles, Blu-ray players, and streaming video media devices.
“Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades,” said Barbara Kraus, director, research, Parks Associates.
“As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku’s streaming players and Google’s Chromecast will benefit from these market conditions.”
“Roku customers are passionate about streaming, and we are delighted that independent research shows that we are the most popular streaming platform measured by usage on a U.S. household basis,” said Anthony Wood, Founder and CEO, Roku.
Highlights of the research include: annual sales of streaming connected TV devices will more than double by 2017. The number of connected TV devices sold worldwide will reach 330 million annually by 2017, almost double the number to be sold in 2013.
