Chello Central Europe (CCE) has appointed Balázs Hajós its director of affiliate sales.
In his new position, he will oversee the company’s sale responsibilities in the entire region.
This will include both CCE channels, as well as other CCE channels represented by CCE in the region.
Balázs Hajós has been regional sales director of CCE since 2007 and began his broadcast career seven years earlier as head of the Central European markets within the Canal+ Group.
Following the launch of Minimax in Hungary, he led the further development and distribution of Minimax in the region.
CCE recently restructured its sales operation and Alena Blahovcova, VP Affiliate Sales, has decided not to continue in her role and leave the company.
Commenting on these developments, Levente B. Málnay, the company’s CEO, said, “We thank Alena for her dedicated work and wish her all the best in pursuing new challenges! We are extremely pleased with the appointment of Balázs. His track record of regional sales makes him the ideal candidate to manage our expanding business objectives.”