Channel 4 has launched a new mobile offline viewing service for its on demand platform, the first UK commercial broadcaster to do so.
The new 4oD feature, which is ad-supported, allows viewers the opportunity to download Channel 4 shows broadcast over the past 30 days.
It is available on both iOS and Android devices to those viewers that have registered their details with the broadcaster. They will also be required to enter their postcode.
Downloadable programmes will be available for 30 days after broadcast – once downloaded, viewers have up to seven days to complete viewing before it auto expires from the service.
Sarah Rose, Director of Commercial & Business Development said: “This is the latest development in our Viewer Engagement strategy to reward our now over 8 million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience. Our fast growing database also enables us to deliver more innovative and engaging advertising solutions to our commercial partners including enhanced targeted ad packages – and our valuable young, engaged audience.”
A six-month sponsorship deal has been reached with the car manufacturer Nissan.
