TalkTalk has signed up an additional 160,000 TV subscribers to its YouView service in the three months to June, taking the total number of TV subscribers to 390,000.
The telco said that June was the strongest month for TV sales so far.
Dido Harding, TalkTalk’s chief executive, said: “We’re fast becoming the natural home for families seeking great value mass-market entertainment and starting their pay TV journey. For our loyal customers it’s a great way to upgrade from their existing TV service. New customers are connecting to TalkTalk for the first time too with feedback showing very high levels of satisfaction with every aspect of the service, from sign-up to installation, content available and the functionality of YouView which allows them to catch-up, search and record.”
YouView, launched by the public service broadcasters, the TV over broadband platform has provided a significant boost for both TalkTalk and BT. When YouView itself issued figures in March, around half of the reported 400,000 homes were thought to have come from the telcos.
Entertainment, movies and children’s programming remain the most compelling content for TalkTalk TV customers with 26% of households spending extra on premium content including blockbuster movies and monthly subscriptions to extra entertainment and family channels.
TalkTalk said that three-quarters of those signing to its YouView service were upgrading from either Freeview or Freesat.
Streaming from sites such as BBC iPlayer and Spotify now account for 35% of all traffic on the TalkTalk network, with Sunday being the busiest online day of the week.
