Netflix will continue to put all its domestic profits into international expansion, with its next launch now confirmed as being in the Netherlands in this quarter.
In a statement accompanying the company’s latest set of results, Netflix says that it ended the second quarter with 29.81 million domestic and 7.75 million international members.
Streaming revenues in the second quarter meanwhile amounted to $671 million (€509.5 million) domestically and $166 million internationally, or 26% and 155% more respectively than in the same period last year.
Netflix points out that the Netherlands is half the size of Canada and a good opportunity for it to prepare for entry into new markets.
“We’ll continue to expand in 2014 based upon the progression of our existing markets and on confidence in the expansion opportunities.”
In a Q&A accompanying the results, Netflix refused to provide any further details about future expansion to other international markets. Nor did it give any information about churn, with founder and CEO Reed Hastings saying that its focus is on total growth.
Commenting on the $7.99 price point in the US, Hastings said that it is “pretty close to the right price” and gives “tremendous value in consumer stability”.
When questioned about Netlix’s DVD business, on which the company was founded back in 1997, Hastings said that it has over 7 million members and there are no plans to shut it down.
Although Netflix has until now focused on series, it will also add feature documentaries and stand-up comedy specials to its offer over the coming months.
When questioned about the possibility of moving into movies, talk shows and news programming, chief content officer Ted Serandos said that there was no reason why this could not happen.
Hastings meanwhile said that Netflix is in the “membership happiness business as opposed to the TV show business” and therefore has a lot of flexibility.
