Revenues from streaming and download services on mobile and tablet devices are likely to reach $9.5 billion (€7.4 billion) by 2017.
This, according to a report by Juniper Research, will be over double this year’s total of $4.5 billion and the result of the maturation of the market from streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.
Juniper Research identifies North America, Western Europe and the Far East and China as becoming the top three markets for mobile TV and video in terms of revenue, together accounting for over 80% of the total.
It also says Latin America will become an important market to watch mobile TV, given that Brazil will be hosting the World Cup in 2014 and Olympic Games two years later.
Commenting on the report, its author Sian Rowlands said: “In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing”.
