It will join a portfolio of A+E channels in the UK that includes History, Crime & Investigation and the recently launched H2.
Commenting on the launch, Tom Davidson, MD of A+E Networks UK, said:
“Lifetime has already proved to be a huge success in the US by offering audiences stand out entertaining, engaging and thoughtful programming. I am thrilled that the UK will be the first country in Europe to launch this popular channel, bringing viewers big-name Hollywood talent, both on and off-screen, as well as supporting the UK indie sector with original UK commissions.”
Dean Possenniskie, MD, Europe for A+E Networks added: “We are very excited to bring Lifetime to the UK. As the European debut for the brand, this launch marks an important milestone for A+E Networks. Lifetime is a beloved brand in the US and I am sure the channel will develop an equally loyal audience in the UK.”
Lifetime already reaches over 170 million homes in the US and Canada. It has also recently launched in South East Asia.