Technicolor has released details of a Color Certification process that is designed to guarantee the colour quality on any computer or mobile display device.
In partnership with Portrait Displays the first 4K Image Certification has been awarded to Marseille Networks for its system on chip to deliver high quality content on 4K televisions.
Technicolor says the two certification programs, Color Certified and Image Certifed, provide solutions to critical issues – inconsistent color accuracy on computer and mobile devices and the lack of content for viewing on 4K televisions. “Our expertise in working with Hollywood and our desire to deliver outstanding content drove us to develop the Color and Image Certification processes,” said Manuele Wahl, SVP, technology licensing, Technicolor. “We spend hundreds of hours to ensure color perfection on movies and we wanted to find a way to guarantee that consumers are seeing the content as the director intended, no matter what device they are using. Plus, our partnership with the studios and device manufacturers ideally positions Technicolor to help spearhead consumer acceptance of 4K,” she added.
“While today’s displays are dramatically improved for a superior visual experience, there is significant color inconsistency across the many types, resulting in oversaturated, washout or simply incorrect colors—a substandard viewer experience, explained Portrait Displays President & CEO J. Michael James. “When a display has gone through the Technicolor Color Certified process, consumers will know that they are buying a product that delivers accurate color and they can be confident in their purchase.”
Film studios are already using 4K as the native format for movie production and it is anticipated that this will gradually move into television.
This is complicated in part by wide variety of sources from cable, satellite and over-the-air connections through to DVD and Blu-ray players, streaming media players, laptops and desktops and game consoles, set-boxes.
It is hoped that Technicolor’s Image Certification will help address the problem of uneven levels of quality, which are particularly evident when viewing on a 4K TV, brought about by he variety of different video resolutions, frame rates, and compression formats.
