Due to limited viewer adoption of 3D services to the home, ESPN has announced it is discontinuing ESPN 3D at the end of the year.
In a statement, the US sports broadcaster said that it will now focus on 4K Ulta HD instead.
“We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off,” the company said.
“As technology leaders, we continue to experiment with things like Ultra High Definition television (also known as Ultra HD television or UHDTV) production tools to produce our current ESPN family of HD channels.”
ESPN 3D launched in June 2010 and served as an example of 3D sports coverage.