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Hama signs smart TV partnership with Foxxum

June 10, 2013 08.49 Europe/London By Robert Briel

Hama, the accessory manufacturer expert, and Foxxum have established a strategic partnership to strengthen their position in the international Smart TV business.

This exclusive collaboration will allow Hama not only to augment its first-class multimedia offerings with innovative, user-friendly Smart TV portal solutions with extensive over-the-top (OTT) offerings, but also to ready its successful product line for the next generation of TVs.

In the partnership, Foxxum will be responsible for the development of a convenient and easy-to-use Smart TV portal solution, as well as for its long-term support and commercial marketing.

“Smart TV offerings are the perfect accessory for the future of our multimedia devices,” said Hama’s senior product manager Armin Walter.

“Foxxum is one of the main pioneers in the Smart TV technology sector, which combined with their professionalism and strong experience in the field make them perfectly qualified to advise us as to the commercial marketing of the smart TV portal solution. We are confident that by efficiently combining the strengths of our two firms, we will create excellent new accessory products that will allow us to exploit new, lucrative revenue possibilities.”

“By collaborating with an internationally successful company like Hama, we can further increase our global presence and reach even more users with our products,” added Ronny Lutzi, CEO of Foxxum.

“ A company specialising in accessories, Hama has a fine appreciation for how things work together. The partnership shows that we share the same vision of success in the Smart TV business, with its enormous growth potential: a vision of first-class quality and efficient collaboration.”

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Filed Under: Connected TV, Newsline Tagged With: Foxxum, Hama, smart TVs Edited: 10 June 2013 08:49

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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