Arjan Hoekstra has been appointed president and MD, Discovery Networks International Asia-Pacific (DNAP) region.
He will report to Mark Hollinger, president and CEO of Discovery Networks International (DNI), who has also announced an expanded role for Rahul Johri as senior VP of general manger, South Asia and head of revenue, pan-regional ad sales and South East Asia.
Hoekstra will be based in Singapore and responsible for developing the overall strategies for DNAP’s business to drive revenue across ad and affiliate sales, build the portfolio’s core brands and look for partnerships to drive the content and profile of DNAP within the region.
Commenting on Hoekstra’s appointment, Hollinger said: “We are excited to have Arjan join our executive team. His strong management skills, his affiliate and sales experience and his deep relationships in the region will serve us very well as we look to expand our already successful business there further. Throughout his career at Eurosport, he was always looking for ways to innovate and develop new service offerings to his clients, and I look forward to his bringing this kind of ingenuity to Discovery’s portfolio in the marketplace.”
Johri, previously general manager, South Asia, has meanwhile taken on additional responsibilities in his newly created role. He will now manage the advertising sales and solutions deals for the pan-regional business as well as focus on distribution and growing local ad sales for Southeast Asia.
