Eurosport, CNN, Sky News and the BBC are among the best performers in a new “digital currency” implemented in this year’s EMS media survey of Europe’s affluent consumers.
Designed to provide insights into the usage of websites and apps via PC/laptop, mobile devices and tablets, it shows that in the case of digital (website+mobile+app), Eurosport (all country editions), was in top spot with shares of 13.3% and 13.9% in the EMS 17 and EMS 21 groups respectively.
However, in the EMS Select Top 3, CNN websites came out on top with 21.8% and 21.9% respectively.
Eurosport was the most popular channel in France (14%) and Germany (11.8%), while Sky News dominated in both Italy (20.6%) and the UK (34%) and National Geographic (17.7%) in Spain.
Speaking in a presentation about the survey in London, EMS said that the universe in the EMS 21 countries (EMS 17, plus four in CEE) of just over 49 million affluent people had seen their incomes remain stable in the last three years despite the difficult economic climate.
Facebook was their most popular social media site, used by 27 million in the previous 30 days, 21% owned a tablet and 16% use an average of three screens.
However, it was found they were spending less time online than previously.
Among the EMS Select Top 3, three screen usage was a much higher 27%.
