Channel 4 is launching a dedicated second screen companion app that will work across the broadcaster’s programme portfolio.
The 4Now app will launch as a beta in July to registered users of the Channel 4 website. The name is a working title and users will be able to offer a name for the app along with feedback that will be fed back into the ongoing development work.
4Now will offer an always-on, centralised destination for synchronised experiences including programme information, social media activity and interactive content like real-time polls, votes and quizzes.
Going forward, 4Now will also include exclusive content and a range of interactive experiences, including play-along games, designed to be enjoyed whilst watching specific TV programmes.
Keith Underwood, director of strategy & technology at Channel 4 said: “Channel 4 has a long history of delivering innovative new technology projects. As a centralised product destination, 4Now allows us to enhance our relationship with viewers and enables us to offer them a range of interactive, synchronised experiences for shows which may not have warranted a standalone application. Additionally, it enables us to drive further commercial opportunities for our advertising partners.
Initially the app will be available for iOS with other technologies potentially being introduced ahead of the formal launch later in the year.
Channel 4 has previously run synchronised second screen apps for the game show Million Pond Drop and the HorseTracker app allowed users to track the position and speed of their horse in The Grand National.
