The kid’s channel Megamax has secured carriage on the Magio DTH service in Slovakian and Czech cable network Rio Media.
Megamax is on air for 15 hours daily between 07.00 and 22.00 CET and is aimed at boys aged 7-14. It is widely available in Central Europe, especially in its home market Hungary, where the channel is carried by UPC, UPC Direct, Magyar Telekom, Vidanet, Invitel, PR Telecom and Tarr Epito.
In Romania, it has distribution on UPC and Focus Sat, while in Slovakia it can be found on Orange Fiber TV, Smart Comp and Magio and in the Czech Republic on UPC and Rio Media.
Commentng on the development, Alena Blahovcová, VP affiliate sales, Chello Central Europe, said: “We realised the existence of long-term demand from operators and customers for a unique channel for older children, which would entertain them and at the same time encourage them towards an active lifestyle and interest in the world around them. In this sense we have positioned Megamax as something like a gateway to a world of superheroes. We are pleased that the high interest shown by leading operators has confirmed the quality of Megamax.”
