NBCUniversal International Television had announced the first-ever launch of flagship pay-TV brand, Universal Channel, in Germany. Sky Deutschland and Deutsche Telecom to premiere the channel beginning September 5.
This announcement comes shortly after Universal Networks International unveiled a fresh character-focused positioning for the channel, complemented by a new look, logo and “100% Characters” tagline. The channel will be available from Thursday, September 5 on Sky Deutschland in HD and on Deutsche Telecom, in both HD and SD.
The announcement was made by Belinda Menendez, President, International Television Distribution and Universal Networks International.
“The German launch of Universal Channel – our flagship channel brand – is an exciting milestone for Universal Networks International as we focus on the strategic growth of our channels’ portfolio in key markets around the world,” said Menendez.
“This launch and our overall investment in Universal Channel, underscores the brand’s key role as a portfolio driver in our channels’ business and our long-term commitment to its success.”
“Universal Channel will be a very welcome addition to Universal Networks International’s portfolio of successful channels in the German-speaking world,” commented Katharina Behrends, MD, UNI, Germany.
“Airing alongside Syfy, 13th Street and E! Entertainment Television, Universal Channel’s character-driven entertainment broadens UNI’s offering in Germany and Austria, delivering viewers even more compelling choice – in both HD and SD; we are delighted to be bringing the channel to subscribers of Sky Deutschland and Deutsche Telekom and look forward to further broadening Universal Channel’s distribution.”
