The migration from cable to IPTV is gathering pace at the Hungarian incumbent Magyar Telekom.
Results published by the Deutsche Telekom-backed company show that it ended the first quarter with 336,606 subscribers to its IPTV offer, or 31.3% more than a year earlier, in its home market Hungary.
At the same time, the number of cable subscribers fell by 18.6% year-on-year to 213,636.
Magyar Telekom also has a growing DTH subscriber base and this stood at 296,226 as of the end of March, a more modest increase of 4.2% on a year earlier.
The total number of TV customers as of the end of Q1 stood at 846,468 (+5.4% year-on-year) and ARPU in the quarter was HUF3,073 (€10.4), or 0.4% more than a year earlier.
Subscriber trends were mirrored by those of revenues, growing for IPTV and DTH but falling for cable.
Meanwhile in other markets, Magyar Telekom’s Macedonian operation ended Q1 with 71,341 IPTV subscribers, or 71.3% more than a year earlier.
In Montenegro, its operation had 55,237 IPTV customers, a 12% increase year-on-year.
Magyar Telekom as a whole had revenues of HUF156.6 billion in Q1, or 6.8% more than a year earlier, though EBITDA declined by 24.3% to HUF39 billion over the same period.
