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May 9, 2013 15.30 Europe/London By Robert Briel

Edited: 9 May 2013 15:30

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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White Paper: The Evolution of TV Audience Measurement by SES

How can broadcasters measure audiences accurately in an era of streaming, connected TVs and fragmented viewing habits? This SES insight paper explores the evolution of audience measurement from the early days of radio surveys and television panels to today’s real-time, data-driven analytics. It examines the limitations of traditional audience measurement techniques, the challenges created by streaming platforms and multi-platform viewing, and the growing role of connected TV technologies such … [Read More ...]

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