Although Spain’s leading cable operator Ono lost 19,000 TV subscribers in the first quarter of this year, it believes TiVo is a “clear ARPU enhancer, but more importantly, an efficient loyalty tool as showcased by the low levels of churn experienced in this service.”
As a result, it expects the service to increase its TV customer total and revenues going forward.
Ono’s TV subscriber total stood at 843,000 as of the end of March, with the fall being put down to the macroeconomic environment, significant price increase experienced in football and recent VAT increase.
These have forced its most price sensitive customers to switch to FTA services.
TiVo, which is now available nationally, meanwhile had over 166,000 subscribers as of the end of March.
Ono had net revenues of €398 million in Q1, a 4.1% increase on the same period last year, while its EBITDA was down by 4% to €179 million.
