Unitymedia has further harmonized the product portfolio between Unitymedia itself and the Kabel BW footprint. It means that all residential bundled product are now offered with the same broadband speeds and two-year minimum contracts.
The flagship 2play ‘Plus 50′ product comes with a 50 Mbps internet flat rate connection including free calls to German landlines at €25 in the first year and €33 as of the second year. It also includes an HD receiver and an HD option of 15 HD channels on top of the over 70 standard digital channels. (A total of 48 HD channels are now available on the network).
The relaunch builds on the 99,900 internet connections added in the first three months of 2013. The internet base has grown by 21% or 402,000 connections over the last 12 months.
At March 31, 2013, 7.1 million customers subscribed to a total of 11.3 million services, consisting of 6.7 million video, 2.3 million internet and 2.3 million telephony subscriptions.
The withdrawal of encryption on basic channels meant the 2013 Q1 digital additions were hit. However, the operator argues its customer value proposition has been strengthened by putting basic channels in the clear, because customers that are mainly interested in the basic digital tier and who have an integrated cable tuner in their TV no longer need to buy or rent a separate set-top box.
Adjusted EBITDA grew by 10% to €275 million in Q1 2013. Net loss was €72 million in Q1 2013.
