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Schmidt: TV is so over

May 6, 2013 09.03 Europe/London By Julian Clover

schmidt-mgeitfGoogle executive chairman Eric Schmidt has claimed that YouTube has already overtaken linear TV.

YouTube recently passed the milestone of one billion unique visitors a month with Schmidt claiming a figure of 6 or 7 billion was more than possible.

“It’s not a replacement for something that we know,” said Schmidt in an advertiser presentation in Silicon Valley. “It’s a new thing that we have to think about, to program, to curate and build new platforms.”

Commenting on Eric Schmidt’s the remarks, Cass Business School Professor of consumer marketing, Vince Mitchell said YouTube was more complimentary than a rival to TV.

“Just like there is a different needs for cinema films, versus TV, there is also a different need for TV versus YouTube. Although we have some TV programmes on YouTube, and some YouTube programmes on TV, they will continue to serve different needs.”

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Filed Under: Editor's Choice, Newsline Tagged With: YouTube Edited: 7 May 2013 10:58

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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