56% of all US broadband households have at least one TV connected to the Internet, either directly via smart TVs or indirectly via ancillary devices like game consoles and Blu-ray players.
The figures are published by TDG, The Diffusion Group.
“Whether your goal is delivering OTT services to the TV, or expanding the level of control pay-TV subscribers enjoy, the reality that six in ten broadband households use a connected TV is encouraging news,” notes Michael Greeson, TDG founding partner.
Among US broadband households, the study also found that HD penetration increased to 82%. Smart TV penetration doubled in the last year from 12% to 25%. 69% of Smart TVs are now connected to the Internet.
Close to a fourth of net-connected game console time is spent viewing video, a rate highest among Sony PS3 users (29%).
The basis of this report is Benchmarking the Connected Consumer, an online study of 2,000 adult broadband users ages 18 to 75 as to their ownership of specific consumer electronic and personal computing devices, the rooms in which these devices were usually located, and the net-connectivity status of each device. Respondents were selected at random from an online consumer panel of several million opt-in respondents.
