WATCH VIDEO. Civolution and Vetrya have announced that La3, the social media channel broadcast on Sky and FTA DTT has selected both companies to enhance its HyperSync application for second screens.
The Civolution-Vetrya partnership enables La3 to drive user engagement and loyalty through the delivery of a customised app, which presents viewers with synchronised content on a wide array of connected devices.
“Viewers want to watch TV and interact with their favourite content on tablets and smartphones, without being restricted by a TV schedule,” said Fabio Rimassa, TV director, La3.
“It’s a priority for us to satisfy our viewers demand for high quality content, anywhere and anytime. We’re excited to provide our audience with this fantastic app, offering them an original way to engage with their favourite programs. We are very pleased with the collaboration between Civolution and Vetrya, which has turbo-charged our HyperSync app. We hope our viewers will enjoy the new interactive opportunities it provides.”
The new HyperSync app (free to download in the iTunes store) has been developed by Vetrya and is powered by Civolution’s audio watermarking technology, SyncNow, which enables real-time identification and frame accurate synchronization between broadcast, on-demand or recorded television content and interactive applications on companion devices (tablets, smart phones, laptops) to present synchronised interactive user experiences including auto-check-in.
The technology relies on imperceptible audio watermarks that can be embedded in live stream or, as in the case of this project, in file content before play out. The app will be synchronised for multiple ‘formats’ transmitted on DTT, DTH and the web.
“The growing use of tablets and smartphones coupled with application and sync technologies have opened up new avenues for TV programming and product advertising’’ said Jean-Michel Masson, SVP watermarking solutions, Civolution.
“We are very excited about our partnership with Vetrya. Together we have demonstrated just how simple and cost effective it can be to deliver a profitable and compelling second screen app which is a market-proven avenue to engage viewers online. Our content synchronization solution creates a winning multiscreen strategy that enables operators and content owners to extend their services, better monetize their assets and deepen advertiser engagement across devices.”
“Viewers are now getting serious about second screen apps, and the exclusive content available on these apps is gaining huge traction. TV viewers are no longer just watching, they are now becoming a part of the mix” said Luca Tomassini, founder and CEO Vetrya. “Such strategic integration offers viewers a way to connect with content for their favorite shows like never before, as well as connecting and playing with other fans. We can now offer consumers a more enriched, customized viewing experience. This is a great step forward.”
The video below is available in Italian only.