LG Electronics has started to offer PayPal on its smart TV platform.
Available now on 2013 LG smart TVs available in the United States, Canada and the UK, the feature will also be included in LG Smart TVs in France, Germany, Spain, Italy and Australia starting this month with other markets to follow.
“LG and PayPal will create a more user-friendly Smart TV experience, enabling the user to make faster, more secure digital payments,” said Richard Choi, SVP, smart business centre, LG Electronics.
“PayPal significantly reduces the number of steps the user has to take in order to complete a transaction; saving them time by eliminating the need to enter credit card and address details for each subsequent purchase. Moving forward, it will also make it possible for LG to better integrate digital commerce with first-class home entertainment.”
“PayPal has been redefining both online and offline commerce, and television represents a dynamic channel for reaching consumers when they’re receptive to making a purchase or donating to a cause,” said Randall Davies, senior director of global business development at PayPal.
“We see smart TV as a high-potential platform for commerce in the coming years, and we’re thrilled to be at the forefront with LG in integrating the ease, security and functionality of PayPal directly into LG smart TVs.”
Broadband TV Views. Integrating a payment system suitable for small amounts makes sense on a smart TV set to make access to premium content more easily available.
The PayPal app includes a function to remember the details of the user, so there is no more need to enter all details whenever purchasing a movie or other premium content.
LG is the second smart TV manufacturer to include PayPal; Philips launched a PayPal plugin some time ago.
