Broadcasters will be able to continuously audio watermark their complete output through a new system being introduced by Intrasonics.
The Heartbeat encoding package allows broadcasters to use watermarking to add second screen elements to their channels, taking advantage of the increasing number of viewers who have a mobile or tablet in their hands while watching TV.
Heartbeat automatically inserts watermark codes into the audio broadcast at regular intervals. The codes are then picked up on viewers’ smartphones or tablets that also provide a detailed understanding of consumption patterns of their shows at any time.
Luc Jonker, CEO of Intrasonics, said, “We’ve seen some impressive second screen programming over the last few months, but already it’s evident that 2013 will be the year it really takes off”.
The technology has already been used by UK’s Facejacker, Spain’s El Hormiguero and Gandia Shore, Canada’s Instant Cash and Belgium’s Fastest Quiz in the World
Antena 3, one of Spain’s top broadcasters, saw over 600,000 app downloads and more than 15 million items of content accessed in the space of just four months.