Chello Central Europe has announced a partnership with Shorts International to further extend the distribution of ShortsTV in Central and Eastern Europe.
Chello Central Europe will distribute the HD version of ShortsTV in Poland, Hungary, Romania, the Czech Republic, Slovakia, Bulgaria and the Balkans. The deal follows the entry of ShortsTV in Romania in March this year, and is part of the channel’s continuous ongoing growth and expansion.
“Chello Central Europe is a valued partner with a fantastic local market strategy,” said Carter Pilcher, CEO of ShortsTV, in a statement.
“We’ve received very positive feedback following our launch in the region with Romtelecom and it’s clear to us that modern digital platforms are increasingly seeking quality independent film content that fit viewers’ new multi-screen preferences. We’re very excited to have Chello Central Europe on board for their immense experience in the region.”
Levente Málnay, CEO Chello Central Europe said, “We are ideally placed to help ShortsTV realize its potential in the CEE region. Our team is well experienced in launching, localizing and distributing international entertainment channels on leading platforms across the CEE markets. We are delighted to be working with ShortsTV.”