MIPTV 2013 – Cannes. Visiware is celebrating the 1.000th TV show enriched by its second screen technology at this year’s MIP.
The company provides a white label 2nd screen solution for channels, producers, operators and advertisers, allowing its clients to deploy interactive experiences to enrich their shows or commercials through the web, iPhones, iPads, or Android smartphones and tablets.
Initially used to create synchronised interactivity for international game-show formats for its clients Endemol and Sony Pictures Television, Visiware’s technology has also demonstrated its potential for sports, talent shows. More recently, Visiware has signed with some of the leading international networks and producers for project ranging from enriching one-offs to enabling interactivity across all programs.
“Thanks to our clients and the expertise gained with the first 1.000 shows, we have a very rich and robust platform to support all interactivity from a single show, up to a complete network or operator 2nd screen strategy.” Laurant Weill, founder and executive chairman.
At MIPTV 2013, Visiware will unveil its B2B solution line-up covering almost all genres from talent shows to news shows, from sports to music. Visiware’s solution also offers advertisers the opportunity to reach their consumers with rich interactive brand experience during the airing of their TV spots.
“2nd screen is a fast growing trend that no one ignores in the media industry. Our ambition is to help channels, producers and advertisers create additional value around their programs with a powerful, innovative and reliable set of tools,” added Weill.
