39% of U.S. adults between the ages of 18 and 34 would consider replacing their television cable/satellite provider with a streaming media subscription service in 2013.
Comparatively, 31% of those ages 35 to 54 and 20% of those over 55 would consider replacing their television cable/satellite provider with a streaming media subscription service, such as Netflix or Hulu Plus, this year, according to the results of a survey released by Belkin last January.
Additionally, Americans who have children under 18 in their households (37%) are more likely to consider replacing their cable/satellite subscription than Americans with no children in their households (27%).
The survey, conducted online by Harris Interactive on behalf of Belkin among more than 2,100 US adults, also revealed that 38% of adults between the ages of 18 and 34 would consider replacing their laptop with a tablet in 2013 – 34% of those between 35 and 54 would do so, and only 21% of those over 55 would do the same.
“Americans are increasingly embracing tablets, smartphones and new ways of consuming media,” said Nima Ahmadinejad, VP, products, Belkin.
Additional highlights of the Belkin survey include: among US adults between the ages of 18 to 34, 41% plan on using either their desktop or laptop computers as the primary source of news and entertainment in 2013.
Adults in age groups over 34 plan on using television as their primary source of news and entertainment in 2013 (43% of those age 35 to 44; 56% of those age 45 to 54; 67% of those age 55 and over).
42% of Americans anticipate a desktop/laptop computer to be the most-used technology device in their household in 2013. The next most common device that Americans see being the most-used is the television (31%), followed by smartphones (27%).
Though tablet sales have taken off in the last few years, only 20% of American adults anticipate a tablet to be the most used technology device in their household in 2013. Other less-used devices include gaming systems such as Xbox, PS3 and Nintendo Wii (6%), streaming devices such as a Blu-Ray or Apple TV (3%) or eReader such as Amazon Kindle or Nook (2%). (Chart courtey of emarketer.com)