The total spend on rights for multiscreen services in the top 45 media markets now amounts to $3.6 billion (€2.8 billion), according to the latest data produced by Ovum.
However, an even more surprising statistic, provided by Adrian Drury, practice leader and senior consultant: media, broadcast and telecoms at Ovum, is that only 5% of multiscreen services are currently profitable.
Referring to the same research, which has just been published, Drury said that a total of 453 AVOD/SVOD/VOD multiscreen services had been identified in the markets and that 100% of pay-TV operators had a multiscreen strategy.
Furthermore, 89% of markets had a local player with an OTT strategy. Drury also referred to research undertaken before IBC 2012 among leading executives to ascertain how they envisaged audience viewing time would look in 2017.
This concluded that it would jump from 4% via the web (in 2012), as opposed to 96% via linear, to 30%, equivalent to 77 minutes a day.
This means that 30% of business will be through a web service.