YouTube is now seeing over one billion playbacks a day, over 25% of which are on mobile devices.
However, according to Francisco Varela, the company’s global director of platform partnerships, in countries such as South Korea with high broadband penetration the figure rises to over 50%.
Varela said that YouTube’s mantra is to offer its 800 million users worldwide a “fully featured updatable and monetisable experience.”
He also said that it had invested $500 million on content, made available to users free of charge, in the last two years alone.
YouTube sees much of its future growth coming in emerging markets such as India, Brazil and Indonesia and indeed in mobile, with the mobile revolution is still in its infancy.
Commenting on connected TV, he said that over 500 million will have been shipped by 2015 and YouTube wants to be on all of them.
It launched a new technology protocol named Discover and launch (DIAL) in 2012 and has introduced a new v4 UI with its TV device partners Samsung, LG and others.
Varela also said that YouTube is now the second most searched site in the world after Google and has over 72 hours of video content uploaded each minute.
