Viaccess-Orca has announced a win for its COMPASS content discovery and recommendation platform.
COMPASS has been selected by yes, Israel’s satellite service provider, to power “My TV, a personalised content discovery and recommendations system to be launched within the coming months as part of the yes service packages.
In the upcoming launch, recommendations will be an integral part of both the linear and t he VOD service on subscriber TVs.
Users will receive recommendations via a variety of engines, such as collaborative filtering, content semantics, viewer and external ratings, user preferences and consumption habits, operator promotions, most popular and most recent content.
“Television viewers today are blessed with an abundance of content, yet it is hard for viewers to find content that interests them,” said Haggai Barel, deputy CEO of Viaccess-Orca.
“With COMPASS, yes can increase content usage, customer loyalty, satisfaction and revenue by providing subscribers with personalized recommendations and appealing exploration concepts through the content.”
COMPASS is in the market today at Orange France, Orange Poland and Boxer Sweden, among others.
